PROTOCOL Wine Studio

Tag Archives: wine

the Rohneman cometh…

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Relationships are funny—you never know how they’ll turn out.  But there is always the certainty that if you stick around long enough even cooler things happen. I was hired by Michael Rohner back in 2007 at a San Diego wine shop landmark, The WineSellar & Brasserie. He was the irreverent general manager, strumming his guitar, giggling, all with that exacting brilliant and encyclopedic mind. He drove me insane. We’d argue religion, ethics and drugs.  Our relationship was like wedgie meets indian burn. We are thrilled beyond the telling to invite … Read more →

studio – Quite a Messy Affair

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As poets are want to tell you, the art of written and verbal communication relies on the artful layout of words.  When we began our hunt for the best words to convey what it is we do at PROTOCOL, we were at somewhat of a loss.  With our business model relying heavily on innovation rather than on the “traditional” retail establishment, we thought we may have a problem conveying our true purpose.  We assembled a list of words, crossed out most, then began all over again to no avail. Then … Read more →

Murmurations of the Everyday

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The wines we’ve chosen to highlight this week from Andrew Jones as well as the graphic design team of Proof Wine Collective lead us to a seamless segway into a particular something that’s been on our minds lately: art. We’ll be showing NY Muralist Ray Ferrer at a private location in San Diego on Friday 3 May. This is Ray’s first appearance on the coast and we are delighted to commemorate the occasion with this exhibition. I had been doing some major research on the contemporary art world and I … Read more →

Welcome

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One of my oldest and dearest friends Jeff is one of the last to leave our first opening party.  As I walk him to his car and we say our goodbyes, he’s all smiles.  He comments that he’s proud I’m following my passion and he’s happy to see things come together in our business.  Before turning the key he pauses, almost uncomfortable in what he’s about to say, “I gotta tell ya man, I’m not quite sure of what you’re doing here, but you know I’m happy to help!”  With … Read more →

Bayesian Bottle Memoirs

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Anyone can drink a glass of wine and spew words to describe it. Sometimes they publish this opinion and call themselves experts.  Worse yet, occasionally people believe them. Wine reviewing has become a convoluted world, where critics hide behind words and subjective opinions rather than speaking wine facts. Worse yet all too often wine reviews also miss sharing the soul of the wine drinking experience.  Instead they focus on why their opinion is more relevant than your perceptions and individual experience. All too often wine drinkers sop up the common wine … Read more →

Here’s What I’ll Give You for $1,000 a Night

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The Wall Street Journal (WSJ) posted a story earlier in the year titled, “What $1000 a Night Gets You.” This piece highlights how clients with sufficient means are willing to pay for intimate and exclusive service at boutique hotels.  Keep in mind $1,000 is the cost for a basic room in this new breed of lodging.  That price doesn’t include the myriad of extra fees and charges that is sure to accompany this type of hotel experience. Sure the high prices are shocking to most (including us) but the ratio … Read more →

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