PROTOCOL Wine Studio

Tag Archives: studio

studio – Quite a Messy Affair

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As poets are want to tell you, the art of written and verbal communication relies on the artful layout of words.  When we began our hunt for the best words to convey what it is we do at PROTOCOL, we were at somewhat of a loss.  With our business model relying heavily on innovation rather than on the “traditional” retail establishment, we thought we may have a problem conveying our true purpose.  We assembled a list of words, crossed out most, then began all over again to no avail. Then … Read more →

It’s all in the White Space

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There was a recent post that described an installation by artist Marina Abramovic entitled Rhythm 0.  She sat motionless for six hours while her audience interacted with various objects, both benign and dangerous, presented by her on a linen-draped table. She placed no restrictions on the show.  You can imagine what happened. When it was over, she quietly sat up and walked toward her audience. Her aggressors ran away. Some can view this performance piece as the degradation of the human soul because of the violence that was done to her.  But … Read more →

The Startup, Volume 1

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The funny thing about a startup’s journey is that it forces us to look beyond our comfort zone. The whole process seems to take on a life of its own and the more power we give it, the better the rewards. Don’t get me wrong though, by rewards I’m not talking monetary, but those elusive personal rewards of becoming something better than your original self.   We start on this path towards something and think we’re moving in a certain direction, but in reality there is always the inevitable “fork” … Read more →

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