What Word of Mouth Advertising Truly Means

PROTOCOL wine studio is a small company. So when one of our followers posts a heart-felt reaction, we take notice. As Mauricio stated, he finally moved to California (from Colombia.) We met on our Twitter program #WineStudio where our followers tune in to discuss wine and related subjects. As much as I wanted to, getting our selected bottles into Mauricio’s hands proved difficult. After the move to San Fransisco, he proudly stated that he would be attending our Le Metro Wine Rosé event in June. I was ecstatic with the … Read more →

PROTOCOL wine studio: Five Years On

A Start-up just Starting I’m sitting in our studio paying bills. Our Alcohol Board of Control (ABC) license renewal has come due and I’m cutting a check to keep the wine flowing. Every time I write this check to our friends at the ABC, it’s a milestone. Another year of wine in and out our doors, another year doing what we do. As it turns out we’ve been causing trouble in the wine business for five years now, and we’re passing that delicate stage where most businesses expire. I’m talking … Read more →

What the hell is #WineStudio? and for that matter why are we discussing cider for October?

Welcome. You’re here because you want to be and we like you for it. #WineStudio PROTOCOL wine studio presents an online twitter-based educational program where we engage our brains and palates! It’s part instruction and tasting, with discussions on producers, fruit, tourism, terroir, regional culture, food and drink matching and what all this means to us as imbibers. Hard Apple Cider So why are we discussing cider on a wine program? Because we can. It’s not necessarily about statistics, flavor profiles or numbers–hell, anybody can throw all that information out … Read more →

#WineChat – it does a palate good.

PROTOCOL wine studio is incredibly honored to serve as current directors of the popular Twitter #winechat program. We are committed to the online wine conversation and the overall wine industry. Learn a little more about who we are and our wine beginnings: taste it,  share it, live it! Mission #Winechat is an on-line conversation with wineries, distributors, sommeliers, wine writers—anyone interested in a wine conversation to improve themselves and their business. All are welcome! Description How do you join #winechat? Using a tool such as Tweetdeck or Hootsuite, log into your … Read more →

#WineStudio Voices. Is it just ours or a collective?

Note: This post has been updated from November 2013.   (insert mouth noise of confidence) Back in September GUY and I were interviewed by Debbie Gioquindo, Hudson Valley Wine Goddess. Such a cool honour overall.  We met Deb thru our online Twitter program #WineStudio, where we run a 4 week curriculum program based on wines from different sponsors. Afer hearing the Podcast interview, my ego of course was screaming about the way I sounded. I hear myself much differently than what spews forth. And of course realizing this, I began to panic. Started … Read more →

Wine as My Suitcase.

When folks hear that I’m in the wine industry they immediately assume, and rightly so, that I travel all over the world and taste an exorbitant amount of wine. Well, at least the latter half is true, mostly. In fact, with a new business undertaking, time for wine trips is fairly nonexistent. Somló There’s something about Hungary. I can’t put my finger on it but mystery surrounds this small country.  Although land-locked, Hungary has several bodies of water, the largest being Lake Balaton, with an area of 592 square km. … Read more →

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