What is #WineStudio?
As with everything, the word evolve always seems to rear it’s changing head. In the most simplest of terms, #WineStudio is an educational program placed on the Twitter platform where we engage our brains and palates. It’s instruction and wine tasting, with discussions on producers, grapes, tourism, terroir, regional culture, food and wine matching and what all this means to us as wine drinkers. We converse and exchange information and at the end of the four-week program, we end knowing so much more than when we started. We’ve also made new contacts, possibly a friend, but always with a sense of #WineStudio camaraderie. Tuesdays, 6:00pm – 7:00pm PST.
Please visit our current program.
For even more detailed information, consider joining our Facebook group, #WineStudio.
Sponsorship
The #WineStudio platform is an extraordinary value for a Sponsor: It is an educational and interactive conversation to promote and highlight your brand.
Format:
4-week Sessions
Week 1: Brand Introduction
Weeks 2 – 4: Wines (TBD by Sponsor and PROTOCOL wine studio)
Deliverables:
- Recruitment of Twitter followers for the entire session, targeted emails, phone calls, website placement and online blogging to ensure a robust program.
- Interactive conversation led by PROTOCOL wine studio during live show each weekly session. (Sponsors are encouraged to be online and tweet but not necessary.)
- Sponsor has access to the #WineStudio hashtag for the full 4 weeks-no limit.
- Articles written on our site and other targeted bloggers’ sites.
- Consistent marketed tweets throughout the Sponsor’s 4 weeks.
- Twitter transcript and further numbers available for advanced analytics.
- A podcasted interview is also available. This has the potential to reach more viewers / listeners.
- We are wine retailers and as such know other wine retailers and distributors from all over the country for product placement.
Follow up is key. We use the social media information generated by the #WineStudio program so our Sponsors can create opportunities to build relationships with all potential market influencers involved.
For more information, please contact Tina Morey.
Working with #winestudio was a fantastic experience for us! Sessions were insightful, energetic, and exciting, and the timeline of four consecutive weeks allowed us to dig deep into meaningful discussions with knowledgeable people. Above all, we appreciated Tina’s efficiency and detail oriented work, which set us up to achieve our goals…and then some!
#WineStudio Online Session 30 – Ferrari
Martina Zuccarello
Integrated Marketing & Communications
Gregory White PR
